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MBC¡¯s investigative program ¡°PD Diary¡± is paying the price for digging
the dirt on cloning pioneer Prof. Hwang Woo-suk in an edition this
week, with supporters of the geneticist starting an online campaign to
boycott products by sponsors of the show. On Tuesday, ¡°PD Diary¡± reported in depth on revelations that
junior researchers in Hwang¡¯s team donated ova for a 2003 project and
other human egg cells were bought for research. Hwang resigned all
official posts over the scandal on Thursday. Four out of the 10 companies whose commercials are aired
before and after the program -- Woolim C&C, DHL Korea, Pyungan
Textile and Shinil Construction - say they will withdraw their
advertising in the slot. Flooded with complaints from customers, another four - Kookmin
Bank, Woori Bank, Meritz Fire & Marine Insurance and HSBC - are
considering doing the same. A Korea Broadcasting Advertising Corporation staffer said, ¡°A
bank contacted us to move its commercial, and lots of other sponsors
want to pull theirs as well. Given that the online boycott is gathering
strength, it¡¯s uncertain if the program can keep the remainder.¡± (englishnews@chosun.com )
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