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A
recent change of logo and corporate identity is but one suggestion
floating through the corridors as MBC tries to understand what brought
on the biggest crisis of its history. The current crisis was ostensibly
brought on by widespread revulsion at the reporting methods of MBC¡¯s
¡°PD Diary¡± in digging the dirt on cloning pioneer Hwang Woo-suk -- but
not everyone is so sure. Indeed, many blame MBC¡¯s recent re-branding for the crisis after a
fortuneteller noted that the red square right at the center of the logo
bodes ill. Some staffers argue the red square is associated with a red
card in football, for instance - and since the new logo was adopted,
the broadcaster got the red card three times in a row. Others say MBC had a run of misfortune since it broadcast a
drama series which features a shaman mother played by Kim Hye-sun and
her daughter (Lee Da-hae), who inherited her visionary gift, between
late last year and early this year. Staffers say the MBC studio was
frequented by many shamanists who helped out during the shooting of
scenes like shamanistic rituals: evil, they say, may have rubbed off in
the process.
The broadcaster tried to settle all disputes by terminating the
investigative program. But public anger is reaching the point where
some Internet users are now threatening suicide unless MBC¡¯s management
resigns. A boycott of the flagship ¡°News Desk¡¯ is almost a minor
problem compared to that. Could there really be a curse on MBC?
(englishnews@chosun.com )
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